Noviça EASY / Export

The Noviça broom line for exportation has visual and technical characteristics that are quite different from the products sold in the domestic market. Primarily sold in Latin America, these brooms are constructed as a single plastic piece, without covers or other accessories, and they have bristles only along their edges, with the core being hollow, creating the so-called "double sweeping" effect, offering two sweeping motions in a single pass. The success of this line abroad, its simple construction, and good cost-effectiveness led to the introduction of the product in the domestic market as well, under the name Noviça Fácil, becoming an entry-level model for the domestic Noviça line.
 

Client: Bettanin

Year: 2017