Hana ORGANIZERS

Ordene is recognized by both the public and the market for providing comprehensive organization solutions, whether at home or in the workplace. Within this positioning, the Hana Line was created to address a growing need identified and confirmed through research: there was a need to create something specifically for the female audience, with dimensions and possibilities suitable for the everyday objects of the modern Brazilian woman. Makeup, accessories, small personal items, everything that is part of a woman's life. There are various products in the market that cater to this need, but they are typically imported and do not fully adapt to the culture and lifestyle of Brazilian women.
 

The Hana Line was born to address this gap, offering modular products that accommodate the variety of items women deal with daily, whether at home or on the go. A color palette with pastel shades, following fashion and decoration trends, completes the concept of the line and results in a family of products that are practical, visually appealing, and cost-effective.
 

Client: Ordene
Year: 2019