The New Noviça

The Noviça Original is the best-selling broom in Brazil, with around 500,000 units sold every month. With such impressive numbers, the renovation project for the product line was also substantial. It included five products, available in three different colors, featuring three exclusive patterns, and a product life cycle divided into two phases.
 

The first phase, at the launch, introduced the new colors and textures, using parts made of opaque and transparent plastic. The second phase, as a mid-life facelift for the product, reversed the use of transparency in the parts to reveal interior shapes of the product that resemble flower petals, which are its trademark.

 

Additionally, the New Noviça also introduced the innovative Duo bristles, with different levels of hardness for different types of cleaning, and the handle featured the exclusive Max Protect technology, where the aluminum core is insulated from infiltrations and moisture that can cause corrosion, making it virtually immune to rust-induced breakage.
 

Launched in early 2018, the new Noviça family was a great success that solidified Bettanin's leadership in the broom segment.

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Client: Bettanin

Year: 2018